A few weeks ago, I received access to the Google Analytics Live Reporting API. I was subscribed to the email listserv for developers granted access at the same time. Quite a few projects passed through the group that used the API to replicate the many live-view metrics available in the Google Analytics (GA) dashboard.
I wanted to build something that couldn't be done in the current GA dashboard.
I think that more people now than ever manage and are interested in the differences between multiple websites. The way that GA has decided to segment and separate the data from all your individual properties has always been a barrier to scratching that itch. I thought it would be cool to use the flexibility of the API to display, in real time, those differences.